Marketing Essay Example | Topics and Well Written Essays - 500 words - 67

Marketing - Essay Example e prices are also a little higher than normal to compensate for the experience that the average customer gets from spending time drinking coffee it one of Beano’s cafà ©s. Beano’s Cafà © has decided to offer better quality coffee than local varieties so as to attract domestic customers. Because local tea, Kahwa, and shisha are the preferred beverage of choice among the locals, Beano’s Cafà © has to offer products that appeal to Egyptian tastes. Also, customer service is something that sets Beano’s Cafà © apart from its competitors because customers prefer to go to Beano’s Cafà © even though the quality of coffee may not be as great as its rivals. To combat international chains entering the Egyptian market, Beano’s Cafà © is offering new, modern European flavors to retain its competitive advantage over these new market entrants. Beano’s Cafà ©Ã¢â‚¬â„¢s primary focus is on coffee, but it also focuses on other products that are compliments of coffee, such as sandwiches, hot meals, and desserts. It is very rare for a customer just to purchase a coffee and not have anything else with it. Because the purpose is for customers to spend time in store, they will need to eat something also. Also when managers decides what product to introduce to market they need to consider (Product attributes, Branding, Product Packaging and product support) From the case describe each of the above with some examples? A manager needs to choose a product that has attributes that appeal to the target market. If the target consumer is an old person, then the product needs to appeal to those elderly people. For branding and product packaging, this needs to attract new customers, preferably young people. Product support can be done through Facebook and Twitter because most teenagers and young adults use these sites every day. One segment of the market that Beano’s Cafà © has yet to really capture is young families with children. Many of Beano’s Cafà ©Ã¢â‚¬â„¢s competitors already realize how

Briefing Paper on Cadbury Schweppes (Business Environment) BTEC Higher Essay

Briefing Paper on Cadbury Schweppes (Business Environment) BTEC Higher National Diploma (HND) in Business - Essay Example P1. The purpose  of Cadbury Schweppes Cadbury Schweppes seeks to: increase share prices; meet customer by addressing their demands and awarding them the best quality and prices; challenge rival companies by keeping up with their prices; and, make more profit. In order to meet these objectives, Cadbury Schweppes seeks to develop a good reputation by an aggressive advertising heavily, increase sales and market share by always seeking new ideas in its product and packaging. The core purpose of Cadbury Schweppes rests in â€Å"working together to generate brands that people love.† Cadbury Schweppes seeks to be judged as a company that is among the best within the business world for being successful, significant, and admired. One of the Cadbury Schweppes goals relates corporate social responsibility, which centres on high reputation as a great company to work for and one that is socially responsible to consumers and communities across the globe (Nelson College London 2013,p. 2). P 2. Employees and customers satisfaction Cadbury Schweppes maintain regular and open discussions with all its stakeholders and utilizes diverse ways to communicate with the diverse stakeholder groups. Consumers have an opportunity to contact the company through various means on a daily basis; moreover, Cadbury Schweppes undertakes market research to track the changing consumer trends and utilize surveys and market research panels to determine what consumers think. Cadbury Schweppes also has ongoing discussions with its customers in which wholesalers and retailers provide the vital link to consumers. Cadbury Schweppes works with customers to deliver highly appealing products of high-quality (Blowfield and Murray 2011, p. 51). The company appraises its suppliers based on a set of standards including ethical labour practices and environmental protection before doing business with them, and stipulates their principles and standards to be maintained during the relationship. Cadbury Schw eppes has a tradition of fostering a direct, two-way involvement and communication with employees. Managers regularly hold individual and team meetings to inform colleagues regarding the business and hear about their views. Cadbury Schweppes also score highly in its corporate social responsibility. In 2011, Cadbury Schweppes ranked in the top ten of the FTSE 100 in terms of community investment as it seeks fresh and better ways of building stronger communities. Some of the benefits include motivating employees by utilizing company resources to support causes that they care about, and building loyalty among who are proud to work for the company that is socially responsible and a good neighbour. The community engagement has also helped the company to develop a better understanding among employees of the diverse nature of society, and improve team working via employee participation in community activities. The extent to which Cadbury has met its objectives concerning customers and empl oyees Cadbury Schweppes’ central objective centres on â€Å"working together to create brands that people love† and some of the most popular brands include Cadbury Dairy Milk, Flake, Roses, Trebor mints, Bassett’s range, and Maynards range including Wine Gums and sours. Cadbury Schweppes is governed by five goals with regard to balancing stakeholders and their interests: (1) delivering superior shareholder performance; (2) profitably and significantly