Marketing Essay Example | Topics and Well Written Essays - 500 words - 67

Marketing - Essay Example e prices are also a little higher than normal to compensate for the experience that the average customer gets from spending time drinking coffee it one of Beano’s cafà ©s. Beano’s Cafà © has decided to offer better quality coffee than local varieties so as to attract domestic customers. Because local tea, Kahwa, and shisha are the preferred beverage of choice among the locals, Beano’s Cafà © has to offer products that appeal to Egyptian tastes. Also, customer service is something that sets Beano’s Cafà © apart from its competitors because customers prefer to go to Beano’s Cafà © even though the quality of coffee may not be as great as its rivals. To combat international chains entering the Egyptian market, Beano’s Cafà © is offering new, modern European flavors to retain its competitive advantage over these new market entrants. Beano’s Cafà ©Ã¢â‚¬â„¢s primary focus is on coffee, but it also focuses on other products that are compliments of coffee, such as sandwiches, hot meals, and desserts. It is very rare for a customer just to purchase a coffee and not have anything else with it. Because the purpose is for customers to spend time in store, they will need to eat something also. Also when managers decides what product to introduce to market they need to consider (Product attributes, Branding, Product Packaging and product support) From the case describe each of the above with some examples? A manager needs to choose a product that has attributes that appeal to the target market. If the target consumer is an old person, then the product needs to appeal to those elderly people. For branding and product packaging, this needs to attract new customers, preferably young people. Product support can be done through Facebook and Twitter because most teenagers and young adults use these sites every day. One segment of the market that Beano’s Cafà © has yet to really capture is young families with children. Many of Beano’s Cafà ©Ã¢â‚¬â„¢s competitors already realize how